You obviously want your business to be as successful as it possibly can be and you want to have something to do when you come into work everyday. In order to get that business continually walking through the door and ringing on the phones, people in your industry need to know who you are and feel confident that you can get the job done right. Whether you offer products or services or even both, strong branding can create trust before someone even meets you or talks with you on the phone. Getting your name out there and making a positive impression is what you need to sustain and grow your business, and making the decision to represent your company at a trade show after hiring an event design team could be the best decision you make for your company.
It takes money to make money but whatever money that it initially takes to make money needs to produce much more on the back-end than was required on the front. That is what advertising and marketing budgets are for, no one likes tossing it into the fire and watching it burn up with nothing to show for it. The advertising and marketing industry has been flipped upside-down with the advent of the internet making almost every business change the way they do things. Trade shows have been around for decades but never before have they attracted companies to them like they do today. There are low-cost ways to gain exposure on the internet that your company needs, and that combined with the momentum that you can produce at a trade show to increase that internet buzz can really be a game-changer.
Experiential marketing companies who design and build trade show displays have many creative people behind the ideas they bring to life. A quality trade show booth should be more like an exhibit that adults look at like a kid looks at a playground. Interactive booths that capture the attention of people who stop by are the ones that people remember and that memory is what turns into business. You need to keep seeing people walk through the door of your business year-round and the increased frequency at which they do could be completely attributed to the amount of people who walk into your trade show booth. The most popular industry trade shows are full of crazy exhibits that are designed to catch the eyes of the attendees first and foremost. Secondly, they should be able to capture one’s attention once inside the booth with something that they can interact with.
You can work with your event designer on ideas to help make your booth interesting or you can just tell them what you want and let them run with it. They are 3-D, architectural and design artists who can come up with a number of things that full-grown adults will want to play with so their sense of touch will be stimulated in order to engage their minds. The more senses that can be activated during a visitors time at your booth the better chance you have at forging a memory that will lead to a phone call or office visit from them down the road. People’s eyes and ears are going to be the senses that they use the most at a trade show to gather information, but there is no reason why a creative way to get them to use their hands as well can’t be come up with to fortify their experience.
Many companies will do product giveaways or offer little knickknacks that people can take with them from the trade show. There are effective and inexpensive ways to come up with things that you can give to people who you talk to in order to help them remember who you are and what you do, but your trade show booth should be enough to carve out a little place in the minds of the people who spend time there. It is your responsibility to do what you do best and you should be able to trust the company that you hire to design a display to do their best. That relationship could be as important as any other one that you may form at the trade show because if you find someone who speaks the creative advertising language fluently, they could produce fruit on your behalf at these kinds of events for years down the road. Relationships are what make businesses successful, so make sure you have a good one with whomever you trust to help you represent your company at your industry trade show.