Are you considering doing an upgrade for your current website? If you are wondering whether or not a touch up or two is needed for your website, ask yourself the following questions: is your website attractive? Do you know where everything is? Can you find any kind of information related to your work easily on your website or are you digging through endless links and pages? Is it easy to read? Are the colors bright and gaudy? Do you have social media pages linked to it? If you are not answering these kinds of questions with a lot of enthusiasm and confidence, then it may be that you need a good touch up to your website, and if you are overwhelmed with the idea of building a website by yourself, then you should get in touch with a digital marketing agency, which will have web developers on staff to help you out with building a website. Although, it’s a good idea to get yourself knowledgeable about areas that are related to web design in order to communicate with the developer better.
It’s important to take a brief moment and note that technology has been advancing quite quickly in the last few years. So when you are trying to upgrade your website and getting more of an audience to it, you need to consider responsive web design. It is just a term that describes interactive websites that will actively recognize a device from a user or IP address that is trying to connect to the website, and then adapt the website that would be appropriate for the device the user is using. We are now developing into a society where people are looking up websites on the Internet using not only their laptop, but their tablets and smartphones as well. There is usually a way to design a good website well enough for a desktop or a laptop, but if you use the same layout on a smartphone or tablet user, you make it so much harder for them to navigate your website because they will have to use the zoom feature in order to find their information. This is highly alienating, and they will likely be dumping your website to use one that is adaptable and easy for them to use.
In order to understand the difference between your desktop design and a mobile design, you need to understand the way visual hierarchy works in a traditional website. It is based on the way we read in our language. We read from left to right, and going from the top towards the bottom. So essentially, we usually place a logo on the top left corner, which is where we normally see logos located. Basically what this all means is that users will retain most information that is geared towards the top of the page and towards the left. The further down and right they go, the more they lose interest in staying on the website. This is why you want your most important information on different pages that links will go to – when they open a new page, that new important information will be located in the top left. You will put links across the top of the front page as it scrawls towards the right, or maybe on the left-hand side of the page on a column. Having accessible and visible links help users find what they are looking for quicker.
Responsive web design adapted to mobile users, who need a different format. Mobile users use a scroll down layout on their mobile devices, where the logo is on the top and the important information and links in an order going in a downwards notion. The most important links and information will start on the top, and pop up menus are desirable because it clears the main page of clutter.
You want your website to have high scores as far as search engine optimization is concerned. It’s easy to do this with blog posts, which should be updated regularly, and you will continue to have a flow of users coming back to your site for those updates. You can then utilize content marketing in your blogs, which is a subtle form of advertising that isn’t considered distrustful by the readers because you are associating those subjects that they are interested in with positive feelings about you. You have links on your blogs that will link back to your business or partners you are working with. This helps them remember you better. You can also use these blogs to network with business partners, too. It may be a good idea to hire a digital marketing agency to get started on better SEO.