Automated Systems for a Controlled Grow Room Environment

grow room designerGood marijuana is the result of a good growing environment, so the key to growing marijuana well is to create the optimal micro-climate for your plants to express the full potential of their genetics. How is this achieved? With a complete system for monitoring and controlling every aspect of climate within the confines of your grow room.

Hopefully, you’ve made the choice to cultivate in an enclosed grow room environment. This is advantageous for a variety of reasons, all of which can be summed up in one simple word: Control. By growing in a closed environment, you minimize all factors which are outside of your control, factors encompassed by the external environment, which even indoors is only somewhat controlled, and you thereby maximize the degree of control you have over your plants’ growing environment. The best way to do this is by purchasing a prefabricated, modular, air-tight and light-tight grow room enclosure. The best of these will come with everything you need, all systems included, but you can also purchase the enclosure and all of the other systems separately, and put them together yourself. Or, you can spend a little bit more money, skip all that hassle, and allow a professional grow room designer to design and install your custom grow room for you.

Whichever way you choose to go, the important thing is that you are growing in an enclosed environment. So, once you have separated your plants from the uncertainties and fluctuations of the external world, now the question remains, how best to regulate the internal environment? This is mainly a question of setting up a system of monitors and regulatory mechanisms for environmental control. We will go over these systems here briefly, to give you an idea of what you will need. If you’re going to set up this grow room yourself, ultimately much more research will be needed for each system, but this article should give you a good starting point for your journey.

Of course, the first thing that everyone knows is that you’re going to need your lights to be on a timer. These are simple enough, and can be programmed to whatever schedule you need for both your vegetative stage and flowering stage. It’s normally recommended that you grow your plants in their vegetative stage with less than 11 hours of darkness every night, and then it is critical that your plants get 12 hours of darkness every night of their flowering stage. This is basic grow 101 stuff, so we won’t spend much time covering it here.

Equally important to get right, but slightly more tricky, are your other environmental factors, primarily those that have to do with the air in your grow room. It’s important to keep a good balance of temperature, relative humidity (amount of humidity that is right for the temperature), and CO2 levels are the main things to be concerned with. Each of these factors is controlled by having a monitor, which consists of a thermometer, hygrometer, and CO2 meter, respectively, and then having those monitors connected to the appropriate regulators. These consist of a portable AC and possibly heating unit, depending on how cold you expect your grow room to get, a humidifier and dehumidifier, and a CO2 generator. The best way to connect the monitoring mechanism to the controlling or regulating mechanism is with a device called a climate controller, which can be purchased on the internet or at grow shops, and basically this ensures that your systems respond appropriately to the environmental conditions (that your heat comes on when it gets cold, that your dehumidifier comes on when it gets too humid, etc.).

Another Cannabis cultivation 101 factor is having your irrigation system on timers. Many of the higher end climate controllers will also manage this function, but irrigation timers are also relatively affordable and easy to find. One more thing that you may consider worthwhile to install is a flood detection monitor. Flooding is a common problem with indoor grows, and although it won’t do much to your plants, it can cause serious problems for your grow room and the space that your grow room is in. With this simple device, you can prevent flooding and help prevent unnecessary property damage.

Of course, if you choose to purchase a turnkey solution, such as a modular, prefabricated, enclosed indoor grow room, you will save yourself a lot of the trouble of setting up all of these systems yourself, because your grow room designer will install all these systems for you. Sure, it will cost more to have a professional do it, like most things, but also like most things, it will be professionally done, and unlike most things, your grow room will pay for itself and it’s installation within the first few harvests. It’s something to seriously consider. Either way, being aware of these factors will have you on your way to a top-notch, controlled grow room environment.

Finding the Best Social Media Marketing Firm

There are always ways for a company to improve its standing in the public eye. There are quite a few paths that can be taken when it comes to achieving this, some are better than others. The plethora of choices one can take to improve his or her business is a double-edged sword. There are lots of areas where a company can invest in itself, but choosing the right way isn’t always easy. There are so many different companies out there offering public relations, social media marketing services, and other services beneficial to a company’s image. Many of them with offer these services in concert with various packages tailored to fit each individual business. Ideally you will find a firm that excels in many different areas related to and reaching beyond public relations. Your company will benefit greatly if you do.

In order to find the right match, you’ve got to know what you’re looking for. To help with the process, we are going to highlight a few of the more important services that can improve your company’s image and relationships.social media firm

Check it out:

PUBLIC RELATIONS

Social media marketing services are essentially public relations firms for the digital age. In fact, many PR companies have evolved to become now as social media specialists. As the marketplace changes, various business services must adapt and change with it. PR has been no exception. So what is public relations? To keep it simple and straightforward, we will define PR as ‘the efficient and effective management of business-client communications through use of editorial press and social media.’ If you’re in talks with social media agencies to revamp your image, it’s important to bring up PR and what it means to you. You want a firm that is experienced in traditional forms of public relations as well as social media. It’s always better to have multiple bases covered. Getting articles, television stories, and magazine write-ups about your company is known as ‘earned media.’ This type of content carries more weight than paid advertisements. People can easily discern between advertisements and earned media so it’s unwise to try to fool them. PR firms that engage in practices like disguising ads as valuable content aren’t really PR firms at all. Avoid working with these types at all costs.

BUILDING A STRONG PRESENCE IN THE COMMUNITY

One of the best ways to enhance your public image is to bring your company to the forefront of the community as a valued leader. The best social media agencies and PR firms are experienced in doing just that. They’ll have multiple plans of attack when it comes to turning your company into a leader in the community. The value of being respected in your community is unmeasurable. Companies that are well-integrated with their communities often enjoy longevity and frequent repeat business. There are many ways your PR or social media representative will encourage this. For example, they may reach out to local little league teams and have your company sponsor a team. The monetary investment will be well-worth the good faith that’s earned. Successful firms will also plan and coordinate events like charity drives and community meet and greets that will resonate well with your target audience.

THE SOCIAL MEDIA ANGLE

Of course you’ll expect social media firms to manage your various accounts and come up with creative campaigns, but what does this really entail? In other words, how do you know you’ve found the right company? First of all, your social media accounts should not be a steady stream of advertisements and sales announcements. People will grow tired of it quickly and unfollow your account if they don’t find real value. This may include occasional coupons and other special offers, but it really goes deeper than that. You need a firm that prepared to analyze your audience and figure out what content is the most valuable to them. Clearly it will need to be relevant to your industry, products, or services, but it also needs to be interesting and engaging. Social media presents an incredibly unique opportunity for highly specific and directed communication. Your company needs to be taking full advantage of this.

EXPANDING ON THE IMPORTANCE OF CONTENT

Once again, it’s important to stress that your business’ social media accounts needs more attention than mindless updates on Facebook and Twitter. Your feeds need to have content that interests users and keeps them wanting more. Social media presents a unique opportunity to have posts or stories about your company go ‘viral.’ Have a positive story passed rapidly around the internet can have huge benefits for a company. You’ll want to consider investing heavily in content, as your social media firm may suggest things like original photography and other creative content that does increase expenses. When faced with tough decision just keep the importance of content in the forefront of your mind.

PURCHASING ADVERTISING

Though public relations and social media management is more effective in my opinion, advertising is still very important. People still subscribe to and read newspapers and magazines. And plenty of people are still sitting down for some TV on a regular basis. Therefore, advertising in these mediums can be quite beneficial to your company and its public profile. You’ll want a firm with experience in bidding on and purchasing various advertising time slots on the TV and radio. You’ll also want a firm who chooses spots and times for print ads well. When you’re meeting with social media and PR firms, let them know that media and advertising purchasing is important to you.

Why have different firms handling all of these aspects of developing your company’s image? There are plenty of companies out there with a good handle on each and everyone one of them. The best social media and PR firms will offer these, and perhaps a few other, services. Just spend your time and research companies thoroughly and you’ll be able to find the firm best suited to your company’s needs.

 

 

Good Questions to Ask a Dynamic Website Design Company

Moskilled website design agencyst business owners are aware of the need for a great website to aid in their digital marketing plan. However, many may not know the best route to take to get the job done. A website and digital marketing strategy are expensive investments. Many businesses simply can not afford to make the wrong choice when it comes to hiring a website developer. Spending money on a website that doesn’t get the job done is simply not an option.

If you find yourself tasked with hiring a firm to design and develop your company website and carry out your digital marketing strategy, don’t fret. It may seem overwhelming at first, but if you’re armed with the right knowledge the selection process will be a breeze. Do a little bit of reading about design and development, it will be well worth the time.

Additionally, check out the list I’ve prepared of questions you should be asking any full-service web development agency competing for your business. How firms answer these questions will tell you a lot about how they operating. They’ll also help you decide which agency is the best match for your company.

Check out the questions:

  1. Can you describe your company philosophy and values? - This question may be a bit abstract, but it’s still quite important. You need to ensure that the agency in questions company values align well with yours. Be leery of a firm that can’t comfortably explain their core philosophy and values.
  2. What experience do you have with SEO? – A full service design and digital marketing firm should be well-versed in the art of search engine optimization. SEO campaigns are a key part of any digital marketing strategy. Most traffic on search engines goes to the top few results in a search list, it’s imperative that your website gets as close to the top as possible. If a firm downplays the SEO of importance you should run the other direction.
  3. What steps do you take to address security? – Cyber threats are real and keeping visitors to your website safe is of the utmost importance. You need a web developer who is up to the task of keeping your website clean and secure. There is a great deal of sensitive information transferred and stored on the web, and having it fall into the wrong hands can be devastating. Find a firm that makes security a priority.
  4. Will you keep my web design simple and clutter free? - People do not want to visit a website with annoying flash banners and intrusive pop up ads. Furthermore, people generally favor a simplistic design that has straightforward interface that’s easy to use. A website overloaded with icons and obnoxious images will almost certainly suffer from a high bounce rate. You want to be sure the agency you’re working with favors simple, clutter-free design.
  5. How will content be handled? – Content is perhaps the most important thing on your website. Great design brings users in but content is what keeps them on your website and has them coming back for more. A full-service agency should have a clear plan for creating and updating content on your website. A blog as well as visual content are both important to maintain as well.
  6. What do you know about responsive design?- Having a website that is responsive is extremely important. There are a wide variety of devices used by people to surf the web, and your site needs to display correctly on all of them. A responsive website ensures just this, it displays and functions properly on smartphones, tablets, and PCs regardless of screen size or browser being used. Any company worth doing business with will be well-versed in responsive design.
  7. Do you have a plan for branding? - Your website must reflect your business, brand, and message. You’ll need a memorable logo and a creative approach to branding to be successful. This is one of the largest roles of a professional digital marketing agency. They should be prepared with a plan of attack for how they’ll establish and develop your brand using your website and social media.
  8. How will you ensure the success of our website? - Any decent design and development agency will track their results and report back to you. There are a variety of analytics tools that they’ll make use of in the process. They will be able to track conversions, traffic increases, bounce rates, and more. Not only will they track the stats, but they’ll adjust the website as needed. If you’re suffering from a high bounce rate, they’ll figure out why and fix it. You need a company who is interested in achieving results.

Don’t fret going into your next meeting. It may feel overwhelming at first, but remember you’re in control. It’s up to the firms you’re meeting with to meet your company’s needs.

Three Reasons To Visit Your Invisalign Orthodontist

When it comes to the teeth, there are few places that spend as much time and money, as a nation, as a culture, and as a society on making sure that those teeth are looking as good as possible as the people of the United States do.  We go through a lot of trouble to make sure our teeth look as good as they possibly can, including doing things like bleaching or whitening them (no actual bleach required, we use various peroxides that end up being hydrogen peroxide when applied to the teeth in order to make sure that our teeth are as straight and as beautiful as they can possibly be, which doesn’t have the same chemical composition as a normal bleach would), and even getting veneers and dental implants (if you don’t know what those are, you’re basically drilling a hole in your jawbone into which you will insert a fake tooth attached to a titanium screw so that your teeth will look like you never lost any).

Because of this, it makes sense that we would have some of, if not the most advanced, techniques available to our people, and would also be exporting them to the world.  For the longest time, the most commonly used, and most advanced method of realigning the teeth, was with the use of standard metal braces, but the times have changed, and now we have a better technology, one more advanced.

I’m talking about Invisalign, and though it hasn’t spread to every orthodontist yet, if you live in the continental US, you’re bound to be able to find an Invisalign orthodontist within driving distance of you where you live.  Invisalign is greatly improved, and in a lot of ways, it’s a much better way to fix your teeth.  Here’s just three great reasons to seek out an Invisalign orthodontist and to ask them if Invisalign might be right for you.

1.  Discretion

There is a noticeable trend in a lot of medical sciences toward making things more discreet and more able to be used without notice.  A lot of this trend is surely caused by the fact that people in general, do not like to draw attention to imperfections with their selves, especially as they’re trying to fix them.  This can cause some people to completely avoid getting treatment, while other may just decide that it isn’t worth the work or the money.

Standard metal braces, in general, are not a discreet method of fixing the alignment of the teeth.  This may be because they consist of a lot of metal, which is put in the mouth, mounted on the teeth, and which, when placed over the teeth, shows up easily over the pearly white teeth.

On the other hand, Invisalign aligners aren’t made of metal at all.  In fact, the whole thing is made up of a hard plastic that is also clear, meaning when you place it on over the teeth, people aren’t able to notice that it’s there, even if they know what to look for.  In general, they’re invisible to the general public, much like the name would lead you to believe.

2.  Durability

Another advantage Invisalign has over braces for adults and teens is the fact that they’re more durable.

Well, to be certain, it isn’t so much that they’re more durable, so much as the fact that durability isn’t going to be a problem with them.  You see, while standard metal braces are left in the mouth for month, or even years, on end, when it comes to using Invisalign aligners, you switch through them every two weeks so that you can keep realigning the teeth.

3.  Comfort

braces for teensBraces aren’t, sadly, very comfortable.  Now, once they’ve been in the mouth for a while, they’re going to be more comfortable, because you won’t be noticing that they’re in there.  Until then, they’re going to be uncomfortable, and can even dig into the soft flesh inside of the lip.

On the other hand, Invisalign aligners are gong to be made specifically for your mouth and your teeth, so that means that when you put them on your teeth, they’re going to be as comfortable as anything can possibly be.  This is a great way to fix your teeth without a lot of pain or discomfort.

If you’re looking to realign your teeth and to fix your smile, you should, therefore, go and ask your local profession Invisalign orthodontist if Invisalign might be right for you and for your teeth.  It wont’ always be, but if it is, it can make realigning your teeth a much more simple process.

The Ins and Outs of Teeth Whitening

Teeth cleaning for oral hygiene is not the only reason to pay a visit to your dentist. More and more people are realizing that their dentists are experts in smile correction treatments, and they are taking full advantage of the fact. There are more than a few people out there who just aren’t satisfied with their smiles. For them and others similar, cosmetic dentistry provides hope.

Dental ImplantsOne of the most common treatments at a cosmetic dentist office is teeth whitening. It’s a process that has proven very effective, and can remove years of staining and discoloration from teeth. It’s important to note that the FDA makes a distinction between bleaching and whitening, with bleaching whitening beyond the natural color of the teeth.

Over the past several years, teeth whitening has become a much more popular service. There are many methods available, from services at a cosmetic dentist to over the counter methods sold only a few dollars. For a variety of reasons, methods used by dental professionals tend to be more effective and longer lasting. The common agent used in bleaching compounds is carbamide peroxide, which combines with water to create hydrogen peroxide. This substances goes into the enamel and breaks down stain deposits.

Though it’s becoming more popular, teeth whitening is nothing new. Even ancient Romans were known to whiten teeth using urine and goat milk. Let’s look a little more closely at teeth whitening:

What Causes the Stains in First Place? 

Adult teeth come in already more dull than children’s teeth. This means you’ll have to work even harder to keep them looking good. There are many factors at play that can contribute to the discoloration of teeth. As you get older you’ll find that your teeth gradually darken, but whitening can help ease the process.

Here’s a quick list of things that add to discoloration

  • An antibiotic call Tetracycline – commonly used to treat acne.
  • Enamel hypoplasia – a defect causing thin enamel
  • Fluorosis – a condition stemming from too much exposure to fluoride
  • Age – teeth become more yellow and darker as you age, especially after 50
  • Coffee and Tea
  • Tar from cigarettes
  • Wine and soda in excess
  • Sports drinks
  • Chewing tobacco
  • Chlorhexidine – a chemical used in certain mouthwashes and toothpastes that treat for gingivitis

Clearly there are many things that threaten to darken your pearly whites. Avoiding each and over one of them is likely impossible, so it’s obvious why so many people are turning to whitening procedures.

Popular Methods for Whitening

  • In-office bleaching – these procedures take place in a dentist’s office. They often use a protective layer that it light-cured and painted on the gums to cut down on the risk of burns to the soft tissue. The bleaching gel used is extremely potent and can contain up to 15% hydrogen peroxide concentration. Some offices use light-accelerated bleaching, which uses light energy to accelerate the process. It’s sometimes called power bleaching as well, as hydrogen peroxide concentrations can reach 35% in the gel used.
  • Non-dental solutions – Procedures carried out in non-dental settings. Typically they’ll be seen in spas, salons, or mall kiosks. They will use similar methods to dental offices but are not permitted to use some of the same high-concentration gels. Remember as well that it is a risk anytime you have a non-dental professional working on or near your teeth. Dentists have years of training and practice that a mall kiosk operator probably doesn’t have.
  • At-home solutions – The American Dental Association (ADA) has a list of over-the-counter treatments that are acceptable and safe for in-home use. There are a variety of products available, including: chewing gum, rinses, whitening strips, toothpastes, and gels. It’s important to note that the ADA does not guarantee that any of these products work.
  • Natural remedies – Many people claim that a variety of natural whitening methods work well. You must be careful though, as some natural methods for whitening actually damage tooth enamel. Malic acid is a popular, natural whitening method. It can be found in apples. Celery and carrots are believed to aid in the process as well.

These are the most common types of whitening methods. It would be irresponsible not to mention that the ADA strongly recommends having your teeth looked at by a dentist before undergoing any whitening treatment, even over-the-counter methods. It’s important that you make sure your teeth and gums are in good health and that you don’t have any allergies.

It’s easy to see what teeth whitening has become so popular. It’s quite easy to find a teeth whitening dentist in your area who can do excellent work. They have proven methods that will vastly improve the quality of your smile. Be sure you have reputable dentist who works to keep you safe from side effects like chemical burns that can occur during the process and you’ll be just fine.

A Brief History Of Braces

For generations, man has struggled with the various imperfections they were born with.  Some desired to be taller than they are, some wanted more muscle mass, some wanted better genes in order to stay slimmer, the list is nearly endless.  One thing that everyone wants, though, is a perfect smile.  It’s important in day-to-day life in a wide variety of ways, from being a key tool in business interactions and in generally every interaction you’ll make, it’s important when you’re trying to pick out a mate, and we use it to convey a myriad of emotions to those that we care about.  Our smile is something that is on display all the time, and it is often something we’re judged on before we’re judged on anything else (that whole ‘first impressions’ thing, and all that).

orthodontic specialists in your areaThe idea, then, to fix that smile is likely something that’s been considered for quite some time.  Alas, it’s hard to pinpoint at exactly what point in time people first started questioning if there was something that they could do about the misalignment of their teeth and various other imperfections, but we can pinpoint the first time someone actually wrote about it.  That writing comes from the age of Aristotle, and is basically a discussion, entirely theoretical, by a group of philosophers questioning how they could manipulate the teeth into a better alignment and what the benefits and risks of doing so would be.  Of course, being philosophers, none of them actually attempted to do anything about it, they just talked a good game and agreed that the idea was quite grand and that someone should do something and forgot about the whole thing the next day (because, alas, that is the way of philosophy).  Indeed, there’s no evidence that anyone in that time period in that part of Europe ever made an attempt to realign the teeth at all.  However, that couldn’t be said of the Egyptians.

In Egypt, these ideas would really take root a few decades later.  It’s likely that during that time, the idea was traveling outwards from its European birthplace, and that when it reached the Egyptians, they found they liked the concept and wanted to see if they could make it work.  And they did at least make a few valiant attempts; there exists plenty of evidence of that recovered from the mouths of the deceased.  They were buried with various orthodontic devices that look like they were serving a dual purpose; they were designed to realign the teeth (at which, it would appear, they failed) as well as to ensure that, upon death, the teeth didn’t fall out of the mouth, as well as ensuring that the mouth didn’t collapse after death. To you and I, this may seem silly, but they believed firmly that you would have to answer for your crimes and that your crimes would be weighed when you died, as written in the book of the dead, and then you would either go on to the afterlife or be eaten, and you aren’t going to be able to answer for your crimes to the Gods if you don’t have a working mouth.

It would be two and a half millenia before the advent of braces, a newer form of adult orthodontics, but they were the first method to work effectively and repeatedly at fixing the alignment of teeth.  They performed reliably, which is important in a medical treatment no matter what it’s for.  They’re also simple, and easy to install.

In order to install braces, all you need is some basic sterilization and dental grade gear to make up the braces.  You take sterile brackets, and mount them on the teeth with an appropriate dental adhesive.  Then, over the top of the brackets you run a long metal wire, which you may wrap around the brackets or hook onto them in order to ensure that you’re getting the right pressures and tensions in the right spots.  This metal wire is then held in place with a rubber band on each bracket, and voila! You’ve got braces for kids, teens, or adults, sure to help you with whatever alignment issues you may be experiencing.

So, if you’re less than satisfied with the way that your teeth look in the mirror in the mornings, and you think that alignment may be your issue, call your local professional orthodontist and ask what they can offer you and what treatment would be best for you.  You’ll be glad you did once you’re flashing your new smile everywhere you go.

3 Reasons To Choose An Invisalign Orthodontist

For a lot of people in the United States, some sort of treatment for misaligned teeth is in their future.  Maybe it’s something extreme, maybe less so, but recent studies have suggested that one in three people will receive treatment for a misalignment issue, which doesn’t meant that only one out of every three people need treatment; that number is probably a good bit higher than the thirty-three percent quote as receiving said treatment.

For some, the unlucky few, this is going to mean that you need dental surgery to correct an issue that is causing misalignment of the teeth.  An easy example is something like overcrowding, where your teeth are crowding in on each other and causing misalignment and pain due to the lack of space.  In this kind of case, the best thing to do is to have a tooth surgically removed, alleviating both the crowding issue and the issue you were having with pain.  On the other hand, for the luckiest people, you’ll be issued a retainer, which will then have to be worn a few hours a day, and nothing else.

For everyone else, though, the people in the middle of the road with more common forms of misalignment, you’re going to wind up with something that needs treating with braces of some sort.  Of course, you can go with standard braces if you like, but that’s up to you.  However, if you’re interested in getting a better experience and an improved technology, you can contact your local invisalign orthodontist and see what they can suggest to you.  Here’s just three reasons why this is a great idea.

1.  Discretion

One of the most common complaints that people seem to have with standard metal braces is that they’re just so easy to see in the mouth, they’re almost impossible to hide, it seems.  There’s a reason for this, too.  Braces are made with a lot of metal involved.  Even modern and more discreet braces, designed with porcelain brackets, are hard to hide, because although the brackets will eventually turn the same color as your teeth naturally are, there is still going to be a metal wire running through your brackets, and it can still be seen.

On the other hand, Invisalign braces, discreet braces for adults, are invisible, almost completely.  When you slip them on your teeth, you won’t be able to see them unless you know what you’re looking for, and neither will your friends, family, or your acquaintances. From even a few inches away from your face, no one will be able to tell that you’re wearing aligners.

2.  Durability

So, when you use standard braces, you’re going to have to worry about durability.  When you put something, anything, in your mouth, it’s going to wear down.  Your mouth, no matter how clean it is, is a naturally corrosive place, and you’re going to be subjecting your braces not just to your mouth and the corrosive substances therein, but also to the things you eat and drink.  Soda and orange juice, for example, are both extremely acidic, and can damage your braces.

the power of orthodontistryOn the other hand, you’re not going to have the same issues with Invisalign braces.  There’s one simple reason for this, too; you’re just not going to have them in your mouth long enough for it to be a worry.  You replace those aligners every two weeks, meaning you won’t have to worry about them failing on you.

3.  Comfort

When you’re equipped with standard metal braces, you’re going to quickly begin to notice that they’re somewhat less than comfortable.  This is because they’re mounted on your teeth.  Basically, you’ve got a couple of small hunks of metal stuck to your teeth with high-end glue (essentially), which are going to be left in there for a few months or more.  These hunks, of course, are also sizable, and will protrude into the flesh of your mouth, which means that it’s going to be rubbing against the very sensitive skin there, and causing discomfort and lesions, among other things.

Invisalign braces, on the other hand, aren’t going to protrude at all noticeably.  Thanks to this, you’re not going to be feeling any of the discomfort you would be feeling with standard metal brackets, and you’ll be better off for it.

So, if you’re looking to fix the alignment of your teeth, consider using Invisalign aligners to do so.  They’re such a big step up that you can feel completely okay with spending a bit more on them.  So, splurge a bit, and enjoy yourself.

Three Reasons To Choose A Modular Grow Room Design

In the United States, the legalization of marijuana is something that’s on the up, so to speak.  Across this great land, in every state, in every county, in every city, it’s becoming more and more popular of an idea every single day, and soon, it’ll be far more common that it currently is. Sure, some places have settled for decriminalization, a system under which you can’t be fined or arrested for having a quantity of marijuana on hand that is clearly for personal use (although, depending on the place in which you’re currently residing, you may be arrested for having enough on hand that you can be classified as a dealer, or suggested that you might be dealing), but rather, you can only be held accountable for having marijuana on hand if you have marijuana in your system and are doing something like driving under the influence that is assisted by the marijuana.  Of course, in some places with decriminalization, the laws allow for the marijuana to be seized from you if you’re caught with it on hand.  On the other hand, legalization is way more awesome.

Legalization is basically the best thing you can get when it comes to the legal status of marijuana where you live.  Where decriminalization means that you’re simply going to be having a begrudging acceptance of the reality of recreational marijuana use, legalization means that the government at the state and local level is going to be accepting not just of use, but of legal methods of distribution.  Look at Colorado; you can walk into a dispensary with nothing but a photo ID from the state of Colorado and a fist full of dollars, and walk out with the copious amounts of ganja that you so crave.  And buying and running your own business selling marijuana is a lot like any other business; all you need are permits and to submit to the legal demands of the government for records and bookkeeping and for making sure that you’re obeying the law and providing your customers with a safe product.

marijuana growing roomsIn the name of providing them with a product that they can enjoy (and that will be safe for them to consume), you’re going to be needing to update your grow room design as the demand grows, and in doing so, you’re likely to want to look at a modular design.  Here’s just three great reasons why you should pick a modular grow room design.

1.  Cost effective and easy to install

A cannabis grow room can be an expensive thing to set up, especially if you’re trying to get that professional quality and professional feel that you’re probably going to want if you’re offering marijuana as a product to your customers.  However, these can be expensive, especially because you have to buy so much, or have to rent a place that already has one installed.  Thankfully, if you’re installing your own, you can decide more what you want.

2.  Can be scaled to meet your need

A great thing about modular marijuana grow rooms is that you can buy as much or as little grow room as you need.  A small business, for example, isn’t going to need a huge grow room right when they open.  Also, remember that, as with anything biodegradable, marijuana can expire, and because of this, you’re going to want to make sure you don’t have strains just sitting on a shelf or in a jar for eternity, or else it’s just going to end up as waste.  And, in general, when you run a business, you don’t want to be wasting a lot of money or time.

3.  Easy to expand once installed

Once you’ve installed a modular grow room, you’re going to be able to scale it up as needs dictate.  Sure, you may not need to grow your ability to produce right away, but what about when you’re going on your second year of operation, when word about your business has gotten out there and people are coming in more and more often to buy what it is you’re selling?  That’s around the time you’re going to want to buy more, and with a modular grow room, you’ll be able to do so quite simply.

So, when you come to try to find a method to grow yourself some marijuana, consider a modular grow room.  It’s something that will be able to grow with you, growing as your need to grow grows, and it will be able to do so quite effectively.

How An Accounting Firm Can Help You

In the United States, if we’re being completely honest with ourselves, we must admit that we don’t do a great job when it comes to managing our own money.  This is true on a lot of levels, too.

To begin with, we’re a society that is run entirely on credit.  I’ve lived among those people who live in their one and a half million dollar houses with pools and new cars every year, and the vast majority of them are deeply in debt, to the point that, when the market turns down (as it has just recently), they find themselves quickly unable to make the payments on their cars, their expensive house, their utilities, and the myriad of other things that they need to pay on.  That’s how you have such a quick downturn in the economy as we experienced, with so many houses being repossessed by banks and other lending agencies; we buy houses on credit, and not even at good deals.  People were buying houses with nothing down to ten percent down, and that is just an unwise way to make any purchase that is put on a payment plan.  Buying things on credit now instead of buying them entirely with cash, or at least mostly with cash, is one of the things that proves that either we don’t know how to handle our money, or we don’t understand the difference between wants and needs.

You need a good meal or two every day. You want a new television before the next sporting event so you can watch with your friends and say you have the biggest or newest television in the neighborhood.  However, we’re so much more willing to go into debt to a company in order to have the television than we are for good groceries from your local grocery.

CPA accounting servicesHow can we, as a society, better figure out how to spend our money, then, when our compunction is to spend the money as swiftly as we earn it, and then spend more, spending money that we don’t have and will have to pay back soon in the future?  We can seek the help of a local accounting firm to help change the way we view and spend money.

A CPA accounting firm can be a great ally when it comes to attempting to figure out how to reach your goals of saving, no matter what you’re saving up for. They’re experts at looking at your budget and helping you to trim the fat, and while a lot of people like to say that money is tight because times are bad and their job doesn’t pay enough, almost everyone has money that can be trimmed from their current budget, whether they like to admit it or not.  Maybe you don’t as a single person, need the thirty megabytes per second download speed that you’re getting for internet.  Maybe you don’t need the cable or satellite that you’re paying for (and chances are, in fact, that you don’t, because that’s one of those things that people tend to get and not realize they can watch almost all of the same shows for free via streaming on the internet).  Maybe there’s something in your budget, some habit or addiction, that you can cut out, and that the removal of will help you in the quest for better fiscal solvency.  Whatever the case may be, an accounting firm will be able to help you find where there’s extra money to be saved.

If you do the work of hiring a CPA firm, they’ll also be able to put you on the path to getting rid of whatever debt load you may be carrying.  And to be sure, there’s a lot of people in the United States who have debt that they don’t really need, and this is making our lives worse and more difficult.  To begin with, the longer that you have a debt load, the longer you’re busy paying them interest on the amount they’ve loaned you that is outstanding.  The quicker you pay the money back, the less money you’ll be having to pay, to be sure, and the less money you have to pay, the more money you get to keep in your pocket to spend on things you want.

So, if you’re having some difficulty managing your money, consider turning to a professional accounting firm for some help.  It’ll be well worth the money to have a professional opinion on your spending habits, and to have advice on how you can better manage your money in the future.

Orthodontists Offer Many Choices

Millions of people, children and adults alike, make a visit to an orthodontist each year. If you’re one of the many people who suffer from malocclusion, or misalignment of the teeth and jaw, you should consider joining them. Smile correction can be beneficial to your self-esteem and your public image. Many people, both kids and grownups, are afraid to get braces because of the appearance. But I think it’s worth the a few years of sacrifice for a perfect smile, don’t you? Additionally, there are options that are much more discreet than the most common methods.

orthodontistsWhen you picture braces, I’m sure the first thing you think about is big hunks of metal, placed in the front of your mouth. And of course this is spot on in many cases, the most common braces are stainless steel and are pretty obvious. They have a great track record and have been in use for years. It’s still understandable though if you want to explore some other methods of treatment. Take some time to consider all of your options, it’s a sensible thing to do. Smile correction is an important process, and you need to choose what’s right for you. If you’ve decided to consult with an orthodontist, they will likely be able to provide you with few options that differ in some ways than traditional braces.

  •  Steel braces with gold-plating – These braces are usually used for people who are allergic to nickel. Nickel is a metal that is used to make steel, the common product in traditional braces. Obviously it would be very uncomfortable for a person with this allergy to have regular braces. Gold-plating over the steel solves the problem. It creates a barrier between the sensitive skin and the nickel laden steel. Some people also choose to get these braces to stand out and be flashy, it could be a cool idea if you ask me.
  • Titanium braces – Titanium is a bit more expensive than steel, but it can be worth it in some cases. If you have a nickel allergy, but you don’t like the look of the gold-plating, titanium is another option. It’s also lighter and might be more comfortable than steel.
  • Lingual braces – These are also called hidden braces, and there’s good reason. The brackets of these braces are actually attached behind the teeth, hidden from the view of others. They are inconspicuous that nobody will notice you have braces. It’s a great option for those working in the public spotlight, but they do cost more. It’s definitely something to consider if you’re looking for a discreet option.
  • Clear braces – Clear braces for teeth straightening are a great option if you don’t want to spend the money on lingual braces, but still want to be discreet. If someone looks closely they can see them, but there still not too noticeable. They are usually made of plastic, and sometimes ceramic, but they are made to look the color of your teeth. This is what makes them more discreet than regular braces.

You may have noticed that all of these types of braces are going to involve gluing brackets to your teeth. For several months or years, you’ll have a mouthful of metal. It’ll make cleaning your teeth and eating more difficult than usual. You’ll even have to avoid a pretty long list of foods while you have your braces on. If this makes you uneasy about getting treatment, you may be able to find a couple of options that aren’t quite as invasive.

These solutions do not use the familiar methods that all of the others share in common. If you want to see if they’ll work for you, meet with an orthodontist and let them look into your unique situation. Here are the alternative

  • Invisalign - This product was introduced in 1997 and has seen great success since then. If you want an option that isn’t noticeable at all and is relatively easy to deal with, this is it. The clear plastic aligners can be removed when you’re eating or brushing your teeth. You don’t have to worry about avoiding certain things. They won’t work for everyone, but it’s definitely worth checking out.
  • Spring Aligners – In a few cases, people don’t need braces to correct their smiles at all. The lucky few just need something simple like a spring aligner. If you’re lucky enough to be able to fix your smile this simple orthodontic treatment, you’ll also be saving money, they’re much less expensive than braces.

It’s good to know you have options when it comes to your orthodontic care. Get started on your treatment today.

Experiental Marketing Should Create Memorable Experiences

You obviously want your business to be as successful as it possibly can be and you want to have something to do when you come into work everyday. In order to get that business continually walking through the door and ringing on the phones, people in your industry need to know who you are and feel confident that you can get the job done right. Whether you offer products or services or even both, strong branding can create trust before someone even meets you or talks with you on the phone. Getting your name out there and making a positive impression is what you need to sustain and grow your business, and making the decision to represent your company at a trade show after hiring an event design team could be the best decision you make for your company.

It takes money to make money but whatever money that it initially takes to make money needs to produce much more on the back-end than was required on the front. That is what advertising and marketing budgets are for, no one likes tossing it into the fire and watching it burn up with nothing to show for it. The advertising and marketing industry has been flipped upside-down with the advent of the internet making almost every business change the way they do things. Trade shows have been around for decades but never before have they attracted companies to them like they do today. There are low-cost ways to gain exposure on the internet that your company needs, and that combined with the momentum that you can produce at a trade show to increase that internet buzz can really be a game-changer.

Experiential marketing companies who design and build trade show displays have many creative people behind the ideas they bring to life. A quality trade show booth should be more like an exhibit that adults look at like a kid looks at a playground. Interactive booths that capture the attention of people who stop by are the ones that people remember and that memory is what turns into business. You need to keep seeing people walk through the door of your business year-round and the increased frequency at which they do could be completely attributed to the amount of people who walk into your trade show booth. The most popular industry trade shows are full of crazy exhibits that are designed to catch the eyes of the attendees first and foremost. Secondly, they should be able to capture one’s attention once inside the booth with something that they can interact with.

You can work with your event designer on ideas to help make your booth interesting or you can just tell them what you want and let them run with it. They are 3-D, architectural and design artists who can come up with a number of things that full-grown adults will want to play with so their sense of touch will be stimulated in order to engage their minds. The more senses that can be activated during a visitors time at your booth the better chance you have at forging a memory that will lead to a phone call or office visit from them down the road. People’s eyes and ears are going to be the senses that they use the most at a trade show to gather information, but there is no reason why a creative way to get them to use their hands as well can’t be come up with to fortify their experience.

Many companies will do product giveaways or offer little knickknacks that people can take  with them from the trade show. There are effective and inexpensive ways to come up with things that you can give to people who you talk to in order to help them remember who you are and what you do, but your trade show booth should be enough to carve out a little place in the minds of the people who spend time there. It is your responsibility to do what you do best and you should be able to trust the company that you hire to design a display to do their best. That relationship could be as important as any other one that you may form at the trade show because if you find someone who speaks the creative advertising language fluently, they could produce fruit on your behalf at these kinds of events for years down the road. Relationships are what make businesses successful, so make sure you have a good one with whomever you trust to help you represent your company at your industry trade show.

 

Time To Bring in The Orthodontist

discreet lingual braces for teeth straighteningIt’s completely understandable for a person to wish for a more perfect smile. It’s better to get it taken care of than to walk around constantly worried about your image. When it comes to the basics of dental hygiene, a dentist can take care of your needs for you. Regular cleaning, filling cavities, and crowns are implants all fall within the realm of dentistry. But when it’s malocclusion (a fancy word for crooked of misaligned teeth and jaws) that is affecting your smile, you’re going to have to pay a visit to the orthodontist. Nobody should let a crooked smile get them down. Misaligned teeth can affect people in a multitude of ways, including personally and professionally. In addition, an overcrowded mouth, or worse, one with impacted teeth, can be extremely difficult to properly clean. This can lead to all sorts of other issues down the line.  You cannot afford to take any shortcuts when it comes to your health, and that includes your teeth. It might be time to seek a referral from your regular dentist if you have need for smile correction treatments. Remember that it’s never too late to get started.

There is really no alignment job too big or too small for the best orthodontists out there. Through expert use of different methods and practices, an orthodontist can correct even the most sever misalignments out there. Common methods have been in use for quite a long time in the practice, and everyone is probably familiar with braces, headgear, and retainers. Fortunately, new technology is becoming more prevalent in the field. Things like headgear are disappearing from the picture, and other, better methods have been developed. There are even different types of braces that may be beneficial during your course of treatment.

Everyone is familiar with the old standard, metal braces. By late elementary or early middle school, most kids will know exactly what they are. They are still used to today for one main reason, they are extremely effective. The method involves affixing a metal bracket to each tooth that needs an adjustment. It’s usually attached using an incredibly strong type of nontoxic cement. Wires are then attached to the brackets and teeth are moved to the desired position using tension. The process works great, but there is one problem for many people. They don’t like the way they look. Some teenagers are hesitant to braces because of social implications. It may not seem like a good reason at first, but we all remember how difficult high school can be. Those seeking professional and discreet orthodontics for adults may also be interested in other options. Sometimes appearance is very important to business professionals.

In the past, the most common go to in these situations was clear braces. These function using the same methods as other traditional braces, but they aren’t made out of metal. It’s less noticeable to people and those concerned with appearances have found them useful in the past. The clear material that’s used goes a long way in reducing the amount of attention drawn to your mouth. They aren’t perfect though, and it’s not too difficult for people to see them if they’re looking closely. You may want something a little more discreet, and for that, you still have options.

The next step on the scale of discreet solutions for smile correction are lingual braces. These are also known as hidden braces. They’ve actually been around since the 1970s, but the practice has been becoming more common recently. It’s not quite as specialized and expensive as it once was. Instead of attaching brackets to the front of the teeth, they are instead affixed to the back. The same method of bracket, wires, and tension is used, it’s just not nearly as noticeable. Of course lingual braces aren’t perfect either. Some people find them uncomfortable, and depending on the measurements of your mouth, they may not even work.

The last, and possibly greatest, step in orthodontic care is Invisalign. It is the newest technology that is commonly used by orthodontists, having been introduced in the late 1990s. Invisalign braces for adults and teens can be the perfect solution for your orthodontic needs. They are clear plastic aligners that slide over the top of your teeth to gently push them into position. Unlike traditional braces, they are removable so you can take them off to brush your teeth and when you are eating.  If you want a truly invisible solution, then you need to ask your orthodontist if Invisalign will work for you.

What to Look for in a Social Media Marketing Firm

public relations agencyIf you are a business owner, you likely see the importance of developing your image and maintaining open and honest communications with the public. The question then becomes, how do you achieve this? After all, you’re busy running a business, how are you going the time not only manage these things, but also learn how to do them in the first place? The truth is, if you want to be successful in this task you’re going to have to bring in outside help. The field that can help with your image, communication, and marketing is social media marketing. The experts in social media will specialize in not only developing a strong marketing plan via social media, but also in public relations, and others dealing with the public and the media. A quick search for companies in your area will likely show a long list of results. Don’t be intimidating, take your time and you can find the best company. To help get you started, I’ve listed a few things that you should for in a social media marketing firm:

First, examine their public relations profile. You need to have a team that is going to bring a positive image of your company to the minds and hearts of the public, or more specifically, your target audience. You don’t want to waste time and hiring an old-school PR company in addition a social media firm. It just does not make sense. A good social media management company is going to develop a strong plan to boost your public image not only through traditional earned media, such as stories in the newspaper and features on television, but through newer social media as well. Having a good reputation in the public’s mind is absolutely essential to your success. Look for a social media company that is known to excel when it comes to public relations.

Strategic communications planning is another service you should be looking for when it comes to your social media profile. Communicating with your target audience is the key to establishing a mutually beneficial relationship with them. With the advent of social media, this task has become even easier. Make sure the social media marketing firm that you will be working with develops a clear and concise plan for communications. The public and the media alike are both more likely to support you and be on your side when they hear frequent and honest communication. The ease with which people can reach out to your company via social media is also an excellent tool to use for feedback.

Sometimes overlooked, many of these companies provide the service of media buying. It’s true that things are moving online more and often, but that doesn’t mean that traditional media isn’t still important. Some newspapers and magazine are thriving today, and millions of people are still watching TV, especially live events. It would be wise to take advantage of these mediums, and you want a firm who will come up with a creative and innovative plan for advertising that will get noticed. You could hire an advertising firm that doesn’t also specialize in social media, but why go through the headache? Keep it all under one roof by finding a company that is multifaceted.

Content creation is another very important part of social media marketing. We’ve already established that you’re busy running your business, so how are you going to come up with new and creative content? It isn’t something that you can think about once a month or once a week either, your public will demand a flow of fresh content or you will lose them. The social media management service you go with should have a team of experienced copywriters, and a thoughtful plan for not only creating content, but for bringing it to your targeted audience as well.

One more thing to make sure of is that the firm you’re going with is good at damage mitigation. Part of this is building your positive image in the first place, but it goes beyond that. You need a firm that is prepared to educate you or your representatives about what to say during press conferences or other media events, especially in response to a crisis. Sometimes things go wrong, and how you handle it when they do will say a lot about you and your company.

These are just a few things to look for when seeking out a social media firm to handle your marketing and PR needs. Be thorough in your evaluations of the companies you have to choose from. Make sure you find an industry leader who is prepared to carry you into the future.

 

Make Your Website Design Standout

It’s 2015, and having a quality, well designed website is just as important as the appearance of your psychical storefront. Well over half of consumers, be they clients or customers, are starting their business search online. If you don’t have a large presence in this online marketplace, you are most certainly losing out on business and profits. If you haven’t jumped head on into the world of the internet just yet, it’s still not too late. The most efficient and probably the best way to make your website standout is go with a professional responsive website designer to design, build, and maintain your site for you. However, there are services that will assist you via the web, and they can be much less expensive. You’ve just got to consider the costs and the benefits of each. Whatever route you go, the following six tips will help make your website standout above the rest:

1     Don’t Be A Nuisance

Even today, many business owners and website developers are employing the use of obnoxious banner and pop-up ads, needless auto-play music or video, and various other techniques that make the sites a nuisance. You can stand out by having a website design that is clean, free of clutter, and pleasant to visit. People will remember the positive experience they’ve had, and it will make them more likely to come back.

2     Responsiveness

Another thing that can make your website stand out above the competition is responsiveness. It’s a necessity that your website can be accessed from any type of media your customers or clients are using. That means you want someone on a PlayStation 4 to be able to get to your site just as easily as someone using their Apple iPhone. Adaptability is paramount in an industry that is still rapidly changing. Make sure you are staying ahead of the curve.

3     Pleasant, Readable Typography

One more area that can drive people crazy easily, myself include, is typography. As for the basics, clearly your website needs to be easily read by anyone who visits. This means avoiding contrasting colors and print that is too small. But having a site that is easily read won’t set you apart from your competition will it? The way to do that when it comes to typography is to choose a font that ties in well with your overall theme. You want something that matches the tone of your website, and an expert designer should be ready to help with that!

4     Page Styling

Creative responsive websites are becoming more and more prevalent on the web. You’ll notice more features like infinite scrolling themes that seem to go forever on just one page. This kind of design and development is extremely advanced, and definitely helps a website stand out. Make sure that the theme of your website matches with your business. Sometimes when people go the cheap route, they do something like try to create a webpage for an online retail store on a blog template, and this just doesn’t work. It will look sloppy and misplaced, so be sure you’re using the correct design style.

Web Designer5     A Fantastic Blog

Having a blog that is updated on a weekly basis is a great step towards having a high quality website. If your blog is well written, and contains valuable and relevant information to your business or customers, it will be benefit you in many different way. First of all, the blog can help with your SEO (search engine optimization) and can increase your search ranking. Getting to the top of search results has to be one of the easiest ways to make your website standout.

6     Attentiveness

Having your website well monitored is not only key to having it be successful, but if you take it to the next level it can really start to put you in a league of your own. You want to be as quick as possible when responding to people’s questions and concerns. Have an easily accessed link that provides a direct line to your email inbox or business phone. The faster a customer can reach an actual person, the more comfortable they feel with your website.

When you look at the online marketplace, it may feel like a daunting task to build a quality, competitive, top of the line website. Remember that there are many companies ready, willing, and able to help you, it’s just important that you find the right one. The more you know about the industry yourself, the better prepared you’ll be to get the right team in your corner. And of course if you decide to try it out on your own, you can never do too much research. I hope you find the tips I’ve given helpful!

Six Reasons To Hire a Pro to Design and Build Your Grow Room

grow room builder It’s one of the most important parts of a marijuana venture, and many people are fooled in thinking it’s easy design and build. However, an indoor grow room is not something that is to be taken lightly. It needs to meet certain requirements in order to produce the best product possible. If you’re in the cannabis industry, or getting in soon, I think it’s safe to assume that you’re either a master grower or you’re partnered with one. This may include some grow room design and building experience, but it’s likely not enough. You want someone who is an expert in construction AND grow room design. This will ensure that things are done properly.

As an industry professional, you’re seeking the very best in quality for your business, and your grow room should very much be a part of this. You want to make sure that every facet of it is planned out according to the needs of your business, and the best ways to do it is with a professional designer and builder. There are many different ways that these individuals can help get your business headed in the right direction. If you think about the competition and the level you need to perform at to be successful, hiring a professional is the right move to make.

If you’re still not convinced that you should get help in the building of your grow room, take a look a the following six reasons you should:

Building for Your Growing Medium

You want the design of your grow room to match your grow’s needs perfectly. A good design and building will be set you up with the right design for your growing medium. That may means giving you the proper layout whether you’re growing in soil or hydroponically. This will make things a lot easier when it comes to working in your grow. Having a designer who can get you a grow room that suits your needs is essential to success.

The Right Amount of Light

If you want to end up with a good product, then you’ll have to make sure your like cycles are correct, especially during flowering. You’ll especially want to avoid flashing the plants with light during the cycle, or having light leak in from outside sources. That means you’ll need light-tight room. An amateur might overlook areas that could let light in, or they may even use paneling that isn’t light-proof.  A professional isn’t going to let this happen.

They’ll Build It Air-Tight

You always want your cannabis grow room to be air-tight. Good luck achieving that if you’re not an experienced builder. If you have air leaks you’re going to have a hard time controlling temperature. Either you’re going to incur a lot of expenses trying to keep it steady, or it’ll fall outside of the target range of 75 to 86 degrees Fahrenheit. Having your plants outside this temperature range can have an effect the potency in a negative way.

Ensuring the Building is Up to Code and Grow Meets Regulations

One of the biggest hassles for someone getting into the industry is dealing with oversight and regulations. If you have a professional grow room builder working for you, you can rest assured that your room will be up to code. They should also be able to ensure that it meets any other regulations or guidelines that in place at a state or local level. Remember you’ll face several inspections, and you don’t want to fail and have to reschedule any of them.

Installing Your Equipment

It’s important that the equipment in your grow is properly installed. A construction professional will be able to build the room and hang lights and fans for the ventilation system without issue. It might not be so easy for you to do yourself. You’re dealing with things that can cause fires and other structural damage if not installed properly. Not only that, but they won’t pass inspection if you don’t do it right, and that’ll cost you more in the long run.

Adaptability

This is one thing you may not be thinking about, but you should be. You need your business to be ready to change on the drop of a hat. Your builder may use an option like a modular grow room so that you can expand easily when business demands it. Or they may have some other type of plan in place for you, but either way, they’ll have you ready when the time comes.

Whether you’ve been in the industry for a while now or you’re just get started, it’s a good idea to consult with a professional grow room builder. They’ll be able to give you some insight you may not have thought about yet. As you can see, having them build your grow room can prevent a lot of headaches as well.

Why to Ally Your Small Business with a PR Firm

People often think of a PR firm as something only useful after a company has already dug itself into trouble and needs digging out.  This couldn’t be farther from the truth.  Just because a PR firm is a useful ally after something goes wrong doesn’t mean that this is the limit of their usefulness; they can also be helpful in crafting an approach to advertising and helping to grow the public image of your business. A lot of individuals and groups in the United States have a PR firm they’ve allied with, or have one they operate in-house of their business. Every major business operates one out of house, hiring people to positions that are dedicated to doing PR work for the firm or company.  Smaller businesses will hire an outside firm to do their PR work for them, on the other hand, to avoid spending the capital that hiring a dedicated PR staff would require. Almost every celebrity has a PR firm, or their management has one on speed-dial in case things go wrong and a quick PR solution is the best possible response.  Even groups passing for the passage of various pieces of legislation have PR teams, in order to best understand how to phrase things in the way that will most appeal to the average voter. Businesses keep a PR firm around in order to help them keep a positive media image and to help support long-term, sustained growth.  A well experienced PR agency is well equipped to help run marketing campaigns as well as ad buys.  These differentiate in that one can involve positive coverage in news reports, articles written in local or national papers and magazines showcasing your business and what it has to offer for members of the community, and the like, while ad buys are just purchasing ad space.  While a great article from the local food reviewer can help sway a few minds, most people aren’t going to go to a restaurant that they don’t know exists. This is why it’s so important to buy ad space and run advertisements. Getting your business’ name and image out there helps to bring people in the front door and to net new customers via referrals if those initial customers have a good experience. The more people the advertisements can reach, the more possible customers you’ll be bringing in.  It’s also important to know what venues are best for reaching prospective companies. There are many different ways to reach customers with media buys.  A business can buy ad space on television, and plan to run the ad during on a local channel during a time slot that would suggest people would purchase the product.  For example, they could run an advertisement for a new child’s movie during Saturday morning cartoons, reaching the customers desired (in this case, children, who will then beg their parents to see the movie, who may then take the children to the movie, resulting in profit) by carefully placing the ad. One drawback to this method is that not only does it require paying for ad space, but also paying for making a 30 second commercial, which can be a fairly expensive process.  Radio is another possible avenue of attack, and it reaches a large market.  The ads are fairly inexpensive by comparison to television, and much more cost-effective to produce for the same length.  A cost-conscious business can also decide to sponsor a local radio show (in part) instead, helping to pay part of the cost of running the show for a certain period of time in exchange for being mentioned throughout the show by the DJs or host.  Of course, last but not least, there’s always that oldest of options, print media, purchasing squares of advertising space (or entire pages, with enough money) in magazines and papers and other periodicals, but this is a shrinking market as many newspapers and magazines make the move to an all-online format in order to save money on delivery. A well-experienced PR PR firm will help a small business to grow over the long-term with a stable rate of growth.  They can help to craft a plan for advertising and managing a media presence.  For a small company, especially one that’s just starting out and not all that able to run its media presence, there are even PR firms that can help with social media management, which, in this modern era, can be a real asset, as most companies are getting in on the social media networks and the free advertising it can provide.  For a company new to managing its image, a PR firm is an invaluable asset.

Ways You Can Excel in Website Design

In this article, I’m going to be specifically focusing on design aspects of your website. A website can be a very complicated thing, depending on the function of your business. You should be focused on establishing a creative responsive website design. Creative is obvious, but responsive simply means your website is adaptable to different formats and devices. You want a user to have the same experience no matter how they are enjoying your site.  It’s not at easy as you might think to design a website that looks professional and has great function. So if you’re not already an expert, you need to pay attention and do your research. Check out the following list of ways you can bring your site to the top of the game in web design:

Number One

Go for a simple and straightforward design. If you’re website is cluttered and hard to navigate, you are going to have a bad time. People will quickly grow frustrated and abandon your website completely. This is where it can come in handy to hire a good web designer to assist with the layout and format of your website. There are plenty of websites that will assist with development, but in order to get design that doesn’t look generic it’s best to go with a human. A good designer will give your site a great flow and present your message in a clear and concise manner. Don’t skimp when it comes to design!

Number Two

Don’t let your website be a nuisance to visitors. It’s important that you aren’t driving potential clients or customers away by placing annoying ads all over you website. NOBODY likes pop-ups, ,and if you’re site uses them, you’re definitely going to hurt your traffic flow. Having ridiculous flashing banner ads is definitely going to clash with a simple and clean design. Avoid using them at all costs.

experienced website design companiesNumber Three

If you really want your website to stand out from the competition, make good use of a professional photograph. One idea I love to use are taking pictures of your team in action and having them on your website. You want to avoid the use of stock imagery, since it’s overused and easily recognized by the average surfer. It tends to give your website a cheesy or amateurish look. High quality professional images go a long way towards taking your website to the next level.

Number Four

A good thing to make sure you are using on your website is a “call to action”. Simply put, a call to action is something that encourages your users to do something or interact with your website in some way. A simple example of a CTA is a button on your mobile website that links causes the user to dial you directly. Another great idea for an online marketplace is an “instant checkout” or “buy now” button. There are lots of different options, and if you aren’t sure of what to use, consult a dynamic website design company for advice.

Number Five

Make excellent use of the top half of your page. Designers refer to this a the space “above the fold”. Imagine what you see when you look at a newspaper folded in half, that’s exactly what they’re referring to. Use this space show off your brand image and identity. Make new users and potential customers *want* to be on your website. Visitors should be able to see the point of your website clearly from the top half of the page.

Number Six

Have a relevant blog that users actually want to read. You’ll have to be committed to updating it at least once a week, or it just won’t take off. People expect something fresh and new to look at often. Beyond that, a good blog is one of the keys to organic search engine optimization. SEO, as it’s known by, is imperative in the world of internet marketing. Focusing on SEO will allow your website to be launched into the top of search results. A good blog, visited by a lot of readers, and properly developed with relevant links will go a long way.

Number Seven

Last but not least, you need to tie everything together and present a fantastic experience for your users. They are the lifeblood of your business and your website, without them, you’re toast. Catering to people’s wants and needs isn’t always the easiest thing, but as a business owner you are aware of the importance of doing so. Test your website and make sure you enjoy being there yourself. Remember, you want the design to be straightforward and navigation to feel intuitive.

Website design is a difficult to master, and incredibly important part of the business world today. Don’t get discouraged when you run into problems and hang-ups, they happen to everyone. Press on and seek help when you need, and you’ll come out with a site that’s functional, looks great, and is well-traveled.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What Are Veneers?

In the last few decades, the treatments available to people in need of cosmetic dentistry have expanded by leaps and bounds, technology and materials constantly and swiftly changing and improving, all with the goal of getting closer and closer to the ideal of the perfect smile.  There are a variety of ways that this technology has changed, but most recently, the changes have come fast and furious in manner.

For example, in the 1970s, braces, which is still in wide use amongst those practicing cosmetic dentistry today, first saw use.  Braces are simple, consisting of brackets mounted to the teeth with dental adhesive, over which is run a metal wire, hooked to the ends of the brackets in order to create tension.  The wire itself is held to the brackets with a rubber band, and all of this, together, has been the most useful and effective way to straighten teeth for almost 30 years.

trustworthy family dentistToday, ceramic materials are all the rage in dentistry of all sorts.  Ceramic brackets are being used more and more often in braces, in order to better disguise the brackets, and to make sure that they blend in with the teeth, although none of this serves to disguise the metal wire that’s still involved in creating the tension in order to realign the teeth.

Of course, ceramics aren’t just being used in the design of brackets that are straightening teeth.  They’re also being used in things like filings, in order to allow the filling to better blend in with the teeth that they’re filling, and for nearly everything that can change the shape of teeth.

This brings us to veneers, and what they are, what they do, and when they should be used.

A veneer is a layer or covering put over a tooth, often done either to protect the tooth semi-permanently, or to improve its appearance in the mouth.  It’s basically designed to look like the material a tooth is naturally made out of, and shaped to look like a tooth.

They came into existence, as so many cosmetic treatments did, in order to change the shape of the teeth of actors and actresses back in 1928.  Actors and actresses, and the film industry in general, are responsible for a lot of the treatments in the United States concerning cosmetic and aesthetic changes, be they to the body, the mouth, the hair, whatever the case may be.

There are two materials that veneers are commonly made from, one is straight porcelain, which is designed to blend in with the natural color of your teeth, and the other is composite, meaning porcelain with some sort of metal involved as well.

The best way that I can define veneers is like a porcelain slipper for your tooth.  They slip over the tooth, and are specially designed to fit over it like a shoe.  Once they’re put in place, they will be held in place for around ten to thirty years with dental adhesive, over which time they’ll age and discolor just like the rest of your teeth will as they’re exposed to the same conditions the rest of your teeth are exposed to, as well as because the porcelain being used in the teeth are very similar, structurally, to the material from which your teeth are naturally made.

Teeth veneers for smile correction are commonly applied by your local cosmetic dentist in order to improve the shape of a smile.  They can be applied to just one tooth, in order to disguise the fact that it is cracked, chipped, smaller after years of wear and tear, or even to disguise that it’s missing a large portion of it, say, if you fell off a  motorcycle and lost half of the tooth (as I’ve done).  Essentially, veneers exist entirely to lengthen your teeth and to make it look like it did the day it came into your mouth, in order for your smile to look fuller, your teeth to look more perfect, and in order to cut down on the space between your teeth that naturally forms due to corrosion and use.

If you have questions about veneers, you should go find your local cosmetic dentist and ask them about the process.  It can involve using various forms of acid to change your teeth into a shape more suitable to the mounting of a veneer, which may give pause for some, but it can also help to make your smile look fuller and more perfect, giving you that Hollywood glow.  So call your local cosmetic dentist today to see if veneers might be right for you!

Why to Choose Invisalign Invisible Braces

When going to your local professional orthodontist to get your teeth straightened, you may well find yourself faced with a plethora of treatment choices, ranging from headgear to invisible braces.  Here’s why you should choose Invisalign, if at all possible.

Comfort and Ease of Use

Invisalign is far more comfortable in a lot of ways than its competitors, like standard braces, for example.  Standard braces are semi-permanently affixed to the teeth with dental adhesive, and have a metal wire run through the top of them.  The way that the braces are affixed to the teeth, they’re liable to causing discomfort (and rashes or gashes) to the inside of the mouth, because the metal brackets will be continuously rubbing against the fleshy inside of the lip.  There’s also the discomfort of having something affixed to your teeth day in and day out for a long period of time, which is considerable.

Ease of use is also important.  With Invisalign, you can easily remove the aligner in order to clean your teeth, or for meal times, cutting down on the hassle of cleaning the aligner as well as cutting down on the difficulty of cleaning and flossing your teeth.  On the other hand, with standard metal braces, you’re going to be stuck having to painstakingly brush around each and every bracket, then under the wire that stretches along your teeth, in order to make sure that you remove the food debris from the braces and brackets that can cause corrosion and to make sure that you’re keeping your teeth free from the aforementioned debris that can cause cavities.  If you don’t make sure to keep the brackets clean, especially, then you can find yourself back in your local professional orthodontist’s office having brackets and wires replaced at your own expense because of your malfeasance, and nobody wants to have to incur that extra charge.

Discreet Adult Braces

A great benefit of Invisalign adult braces are that they are, as the name would lead one to believe, nearly invisible.  From afar, they are absolutely unidentifiable as being in the mouth at all.  Even from close up, say, as far away as across a table at a restaurant (a well-lit restaurant), it’ll be almost impossible to notice that someone is wearing Invisalign invisible braces.

By comparison, the more common forms of orthodontic appliance are fairly easily visible.  Headgear is visible from hundreds of feet away with little to no difficulty for anyone who isn’t legally blind.  Most standard braces, made from metals that are very easy to see from afar, are also extremely visible.  In the last decade or so, dentistry has seen the rise and application of ceramics for a variety of uses, and one of those uses was to make brackets out of for braces, allowing people to have braces that blend in with their teeth fairly well.  However, the downside is that, in order for the braces to function, they still need that metal wire, which can be seen from not too far away.  Retainers are pretty hard to spot, as are lingual braces, but they aren’t clear, and do have some tell-tale signs that they’re in someone’s mouth.

Affordable Discreet Braces

A sticking point for many people on any decision, especially health decisions which are already so fraught with expense, is affordability.  Can the technique or implement be installed at an affordable price?

Luckily, braces are fairly cheap as far as cosmetic procedures go, tending to run around the 4000 dollar range in most of the United States.  This price can vary based on a few things, and if you don’t take good care of your braces and have to go back to the orthodontist to have pieces reinstalled, you may be looking at additional expense.  Your price may also go up if you must have a rarer metal used, in place of the stainless steel commonly used.  Gold and titanium alloys are available, for use if, for example, you’re one of the unlucky people allergic to steel.

On the other hand, Invisalign doesn’t use precious metals at all, helping to keep costs low.  Invisalign can be had for about the same price as braces plus up to a thousand dollars.  However, many dental insurances will cover Invisalign for a thousand dollars or so,  meaning that you can get them for what standard braces would normally cost.

So, if you’re looking to fix your teeth, looking to perfect your smile, consider Invisalign when you go to discuss your options with your local professional orthodontist.

Getting Braces

For a lot of people, getting braces is an ominous event that is likely to happen in their teens.  Our society seems to make braces sound like they’re the worst thing that can happen to a high school-aged child (alright, maybe one of the worst things, but it sounds like almost any negative thing that happens to a high school student is ‘the worst thing ever’).  We have entire stories and cartoons designed around how terrible having braces can be, how everyone is going to pick on you, how life will never be the same.

adult braces for smile correctionWhile it’s true that your life will never be the same after getting braces from your local professional family orthodontists, that’s only because you’ll have straighter teeth (and, hopefully, a lot more confidence!), and all the dental benefits that come with them.  It’s also not as rare an even in life as everyone has been lead to believe; recent estimates suggest that one in three people in the United States will have braces or other orthodontic appliances in their mouths at some point in their lives, and that number doesn’t include people who will have fake teeth or dentures.  It isn’t nearly as terrible nor as rare an issue as one would think.

Braces also aren’t as terrible as people have been lead to believe, nor are they some outdated or archaic method of dealing with misaligned teeth.  Truth be told, braces have only been around since the 1970s; before that, anyone with misaligned teeth had to either deal with it or have headgear to realign them.  Braces had been a concept since the 50s, but without a dental adhesive made for long-term use, they just couldn’t be implemented; most of the dental adhesives of the time were used for dentures, and were only designed to last for, at most, 24 hours, and really, many lasted just long enough to keep the dentures decently in place from the morning till night without a reapplication being necessary.  In the 70s, however, an appropriate adhesive formula was made, patented, tested, and given the go-ahead from all the watchdog agencies for use in human mouths.

Braces are a fairly simple way to straighten the teeth, and their beauty is in their simplicity and their relatively low-cost.  They consist of a series of brackets, affixed to the teeth semi-permanently with dental adhesives we were just discussing.  Over the tops of these brackets is then run a long metal wire, which will be hooked onto the brackets at the far ends of the row of brackets, creating tension, which will slowly help to push or pull the teeth into a more optimal alignment.  This metal wire is held in place with the lowest of the low-tech, rubber bands, which can be replaced as they wear out and snap with relative ease.  Of course, this is just the original design for braces.

Today’s standard braces have changed in a few noticeable ways.  To begin with, no longer will your professional family orthodontist necessarily be affixing metal to your teeth; today, ceramic brackets are on the rise, due to their ability to blend in with the teeth once placed on top.  Of course, the metal wire is still there and fairly visible, but it’s far more discreet now than it used to be.  Another noticeable change is that today’s brackets have a hole in the center of them through which that long metal wire that creates tension will be run, rather than having to run it over the top and secure it in place with rubber bands as the older models seemed to prefer.  There’s also a wider variety of metals that can be used today, in comparison to the dental gold (which is no longer in vogue in the various dental professions) and stainless steel that were once so common.  Today, you can have aircraft grade sterilized titanium or various alloys of it, as well as the aforementioned ceramic materials.

So, if you’ve come to find that your smile is less than what it could be, and if your orthodontist has told you that you’ll need braces, there’s really no need to fret.  Braces have come a long way in the last few years, and it’s not nearly as big a deal to have them in your mouth as you’ve likely been lead to believe.  Just make sure that you talk to your orthodontist about what treatment option is best for you, and that you ask them about even newer technologies, like Invisalign.