They say that less is more and to keep it simple when referring to design and advertising concepts. They’ve been saying these things for years in fact, and it all still applies, even with the advent of the internet. Basic design, advertising, marketing and psychological principles provide a pretty clear vision for what website should look like, just like what a billboard used to and still should look like. You want to think of a webpage the same way in the sense that when your potential customers are driving down the internet super highway, just like in a literal sense in their cars on the freeway, you’ve got about five seconds to not only get their attention, but also make an impression. The impression that you make can mainly go one of two different ways, and will either be a positive one or a negative one.
The grand majority of people won’t even think of the impression it makes, regardless of what kind, on a conscious level, it’s a decision that is made on a much deeper psychological level. You want to do everything you can to be remembered and if you can do that while accompanying that memory with positive sentiments, then you’ve done all that you can do regarding this particular thinking. A web designer today ought to think along the same lines as a marketing guru, and understand the major significance of that first five seconds, because it’s all you’ve got and everything that happens or doesn’t afterwards, hinges upon that extended moment.
The internet is like a big, hustling and bustling city that didn’t necessarily have a grand master civil engineering plan. Things come together based on the needs of its citizens and, we do our best to maintain some semblance of order in the process of building the infrastructure that is required. Like always, there are always planners and architects at work in the background doing work that we don’t completely understand, but we see the results coming together right before our very eyes. This is what’s going on with the biggest virtual city in the world; the internet. Google, Bing and other search engines provide some structure and make some valuable sense out what would otherwise be, almost complete chaos, and have been as helpful as any company has in terms of making the internet practical and usable for the world’s population. And good thing too, otherwise we’d be running into dead ends all over the place, and find it difficult to follow the crumbs we left behind out of the technological jungle that we’d surely get lost in.
A web design company doing business in the jungle has to have the sharpest and most advanced tools in the business in order to help people looking for your outpost locate it safely and without incident. It’s quite interesting in fact, that they have to use the exact same thinking, tactics and techniques to get their customers/clients to find them as they are going to use to get their customers/clients, customers/clients to find them. So, a good litmus test to use when looking around in the jungle of web designers is one that you will naturally do in the process of trying to fin them; use a search engine and type in the keywords for exactly what you’re looking for.
Like anything that you type into a search engine when seeking information about something, one or more search engine result pages will present themselves with a variety of results arranged in an order and way that the internet search engine sees fit. This is all based on a pre-existing set of criteria that the engine uses to rank and/or list the results that it displays off of the target keywords and other factors. The goal, as you might think, is to be as high on the list as you possibly can be, because I don’t know about you, but I rarely move onto the next page and I almost never make it to the third, regardless of what I’m searching for. In fact, if what I’m looking for doesn’t show up on one of the first several hits on the first page that was displayed, I feel like I did something wrong and I modify my search using different keywords or I type them in an alternate sequential order.
The way I happen to go about looking something up, is the way that a typical internet user does. I may think differently about a lot of things than the general population does but when it comes to the internet, I’m as normal as they come. It’s the job of a web designer to acutely understand people like myself and design your website based upon how the masses think, and make it easy to find based on the logic that they use to make decisions about where they’re going and what they’re trying to locate and how.